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Stone Perales
Stone Perales
Art Director / Conceptual Designer
Los Angeles/Laguna Beach, United States

Summary

Hello, and welcome to my Art Station page!

I am an Art Director with 28 years of industry experience in Mobile/PC/Console Games, Comics, Graphic Art, Collectibles/Toys, and Saturday Morning Cartoons. I usually work in the Sci-Fi and Fantasy Genres on conceptual design and style guide work. I have contributed 2-D and 3-D art to Sony, Paramount, Warner Brothers, Electronic Arts, Toyota, Black Isle, 4Kids Entertainment, Sideshow, Nickelodeon, and Niantic.

Over my career, I have worked with internal and external teams championing cross-disciplinary art asset production, from ideation to completion. I also share a joint patent with SONY for my contributions to research and development on the PlayStation 3 and helped create the Toyota Trucks Logo.

Before working in Art, I worked in emergency animal medicine, and that experience continues to inform my work. I have taught at LCAD and CSUF and enjoy helping other artists develop and improve their talents.

Skills

Art DirectionConcept ArtConcept DesignEnvironment DesignCharacter ModelingCreature ModelingLow-poly ModelingTexturingCharacter DesignCreative DirectionGraphic DesignProduction DesignTeachingWritingOutsource Management

Software proficiency

3ds Max
3ds Max
Maya
Maya
Corel Painter
Corel Painter
Photoshop
Photoshop
Substance 3D Painter
Substance 3D Painter
ZBrush
ZBrush

Productions

    • Mobile Game
      Hamlet
    • Year
      2022
    • Role
      Art Director
    • Company
      Niantic
    • Mobile Game
      Tetris Beat
    • Year
      2022
    • Role
      Senior Creative Art Director
    • Company
      AMBER
    • Video Game
      Terminator Dark Fate (Mobile)
    • Year
      2019
    • Role
      Senior Art Director
    • Company
      Firefly/ Skydance Media
    • TV Production
      Spongebob Squarepants
    • Year
      2019
    • Role
      Production Manager/Designer (Toys)
    • Company
      AlphaGroup/ Nickelodeon
    • Video Game
      Obcidian Legacy
    • Year
      2017
    • Role
      Art Director, UI Artist
    • Company
      Black Tower
    • Book
      Court of the Dead: Chronicle of the Underworld
    • Year
      2016
    • Role
      Conceptual Designer
    • Company
      Sideshowcollectibles
    • Book
      Oathbreaker II: The Magus's Tale
    • Year
      2012
    • Role
      Illustrator
    • Company
      3lb. Games
    • TV Production
      Chaotic Animated Series (Episodes 141-179)
    • Year
      2011
    • Role
      Art Director
    • Company
      4Kids Entertainment
    • Video Game
      Tiberium
    • Year
      2008
    • Role
      UI Lead/AD of Multiplayer
    • Company
      EA
    • TV Production
      Toyota Trucks Bolt Identity (2-D Logo and 3-D model)
    • Year
      2006
    • Role
      Senior Artist
    • Company
      Saatchi and Saatchi
    • Movie
      Resfest 10 Film Festival Show Opener
    • Year
      2006
    • Role
      Creature Artist
    • Company
      Transistor Studios
    • Video Game
      Untold Legends: The Warrior's Code
    • Year
      2006
    • Role
      Additional Art (Cut Scene Art Director)
    • Company
      Sony Online Entertainment
    • Video Game
      Untold Legends: Brotherhood of the Blade
    • Year
      2005
    • Role
      UI Artist
    • Company
      Sony Online Entertainment
    • Video Game
      EverQuest: The Anniversary Edition
    • Year
      2007
    • Role
      Art Director
    • Company
      Sony Online Entertainment
    • Video Game
      EverQuest II: Kingdom of Sky
    • Year
      2006
    • Role
      Additional Art
    • Company
      Sony Online Entertainment
    • Video Game
      EverQuest II: Desert of Flames
    • Year
      2005
    • Role
      Additional Art
    • Company
      Sony Online Entertainment
    • Video Game
      Planetside Aftershock
    • Year
      2004
    • Role
      Environment Artist
    • Company
      Sony Online Entertainment
    • Video Game
      EverQuest: Omens of War
    • Year
      2004
    • Role
      Art Director
    • Company
      Sony Online Entertainment
    • Video Game
      Everquest Platinum
    • Year
      2004
    • Role
      Art Director
    • Company
      Sony Online Entertainment
    • Video Game
      Everquest: Gates of Discord
    • Year
      2004
    • Role
      Art Director
    • Company
      Sony Online Entertainment
    • Video Game
      EverQuest II
    • Year
      2004
    • Role
      Additional Art
    • Company
      Sony Online Entertainment
    • Video Game
      EverQuest: Lost Dungeons of Norrath
    • Year
      2003
    • Role
      Art Director
    • Company
      Sony Online Entertainment
    • Video Game
      Run Like Hell (PSX2)
    • Year
      2002
    • Role
      Senior Artist
    • Company
      Interplay
    • Video Game
      Icewind Dale
    • Year
      2000
    • Role
      Senior Artist
    • Company
      Black Isle (Interplay)
    • Video Game
      NOX
    • Year
      2000
    • Role
      Environment Lead
    • Company
      EA
    • Video Game
      Star Trek Deep Space 9 the Fallen
    • Year
      2000
    • Role
      Senior Artist/Interim Art Director
    • Company
      The Collective
    • Video Game
      The Game of Life
    • Year
      1998
    • Role
      Senior Artist
    • Company
      The Collective

Experience

  • Senior Art Director at Black Tower Studios
    Tokyo
    July 2022 - Present

    Studio Art Director providing conceptual design and art direction on unannounced PSX5 titles.

  • Art Director at Niantic
    Culver City, US
    February 2022 - July 2022

    I worked as an Art Director on HAMLET in collaboration with Punch Drunk to create an AR game for their newest theatrical release. My responsibilities included running dailies and art reviews, contributing to and reviewing concept art, assisting artists with technical and design problem-solving, and establishing the look of UI Art.

    I collaborated with the London team on-site and remotely to create a unified style and look for the game while aligning our artistic vision.

    By offering new art solutions, I reduced the scheduled 14 months of production time by altering the cinematic design and process, strengthening Niantic's relationship with Punch Drunk.

    I also played a crucial role in realigning art goals and building stronger relationships with Punch Drunk through transparency and collaboration, leading to better approval processes. As a result of our hard work, we completed our primary production goals in time for our internal deadlines before the project was canceled.

  • Senior Creative Art Director at Amber
    Guadalajara, MX
    February 2022 - July 2022

    Art Director on TETRIS BEAT: Directed the production of art assets, and created style guides, in-depth write-ups, and visual breakdowns for each song. Designed visuals to synch with audio experience, mentored artists, marketing art (including logo), UI design, and problem-solved art-related tasks. I traveled onsite to train the Mexico team, and Art Directed remotely, securing approvals and helping the team stay on schedule.

  • Senior Art Director at Firefly Games/Skydance Media
    Santa Monica, US
    May 2019 - November 2019

    I worked collaboratively with Firefly Games and Skydance Media to develop a mobile game from concept to completion in 6 months) for the Terminator Dark Fate movie, and also Art Directed our team in China.

    Art Duties: From concept to completion, it was my job to interpret how to apply the film's aesthetic, lore, and design conventions to the game by establishing key art, writing style guides (including UI style guide), designing buildings and environment art, illustrations of actors from the film, creating user interface art, providing technical art production problem-solving, as well as translating film material/assets into game-ready production assets, all in 6 months.

    Titles: “TERMINATOR DARK FATE” (Mobile)

  • Lecturer at CSUF
    Fullerton
    August 2019 - January 2020

    Taught class on Character Design for Entertainment Art. I help prepare senior students for graduation and entry into the professional field. Class lessons cover learning advanced design principles and techniques for creating characters for gaming, comics, toys, and film (with popular brands in mind).

  • Production Manager/Designer at Alpha Group/Nickelodeon
    El Segundo, United States of America
    October 2018 - June 2019

    Production Management: Manage all stages of development between domestic licensor Nickelodeon and oversees manufacturing Alpha Group/Auldey Toys in China for SpongeBob SquarePants (animated show and movie) merchandise. From conceptual design to the final product. Duties include documenting design discussion exchanges between Alpha Group and Nickelodeon, tracking of all prototypes for China, NY, and various Toy Fairs, problem-solving design issues, photographing and cataloging of production samples.

    Design: Inked linework, illustration, cleanup, and color palettes for conceptual design and manufacturing.

    Writing: written work contributed to animated show pitches/new franchise development.

  • Conceptual Designer/Writer at Sideshowtoy
    Thousand Oaks
    January 2014 - October 2018

    CONCEPTUAL DESIGNER/WRITER– Sideshowtoy 2014 – current (Toys/Statues/Collectibles/Comics/Games/Film)

    Collaboratively developed Court of the Dead franchise, working closely with the creative director, providing concept art of locations, characters, creative write ups for production teams and other writers, as well as style guides, world design, and back story. (Work was produced with Film, Comics, Cartoons, Toys, RPG Table Top Games, and Video Games in mind.) www.sideshowtoy.com/ , www.courtofthedead.com

  • Art Director at Black Tower Studios
    Tokyo, Japan
    January 2013 - Present

    Management Duties: hiring, training, scheduling, and mentoring of young Artists, as well as managing domestic/foreign outsourcing teams producing models, textures, and marketing materials for various projects on PC/PS3/Mobile Games. Employee reviews, creating short term and long-term goals for artists to work towards, and scheduling those goals into small, actionable tasks that can be addressed daily.

    Art Duties: UI design, and creating key art/ concept art to maintain consistency for production.

  • Art Director at Jet Set Games
    Las Vegas
    January 2012 - January 2013

    Management Duties: Hired to add stability, raise moral, train and mentor artists, and to streamline positive communication between departments. I assessed the strengths of team members, created action plans for improvements where needed, and put them in the best possible situations to succeed at their immediate tasks. I worked with all departments to come up with a unified approach on how to tackle the task of migrating a title from one platform to a new one while staying on schedule. Helped team members learn new skills that assisted them in the advancement of their respective careers.

    Art Duties: Concept Art, UI art, Level creation, Character design/modeling/animation, and Illustration/conceptual work for mobile games, iPad, and re-skins of Casino Games (digital slot machines).

  • Art Director at 4Kids Entertainment
    San Diego, United States of America
    January 2008 - January 2011

    Management Duties: Managed a scalable team giving daily feedback to production studios in Korea, China, France, Denmark, San Diego, and New York for the Chaotic animated show and Trading Card game.

    Designed and maintained production forum to manage all artwork, creating/implementing plans for upcoming productions, and mentoring/training younger artists across multiple art disciplines.

    Art Duties: Creative/Art Direction for Chaotic Franchise including season 2 and 3 of Chaotic animated show, Trading Card Game, online game, graphic material (including packaging), and all merchandise (toys and clothing). Responsible for picking character color palettes, collaboratively directing all EFX, Designs, and Storyboards, and giving final approval on all art assets for the show, every 24hrs for both seasons 7 days a week.

    Animated Shows: Episodes 141-179

  • Art Director at Gamebryo / Emergent Game Technologies
    Calabasas CA, Chapel Hill NC, United States of America
    January 2007 - January 2008

    Technical and Creative Art Direction for demo group (Calabasas CA, and Chapel Hill NC) to showcase Gamebryo game engine for tradeshows and downloadable demos.

    External Art Direction: worked with Acquire Japan and Technicolor to develop a title for PC/Xbox 360/ and PS3 provided writing, illustrating style guides, established production protocols, creation of key art, managing of internal and external studios and contractors, and daily team meetings with Acquire Japan.

  • Art Lead at EA
    Playa Del Ray, United States of America
    January 2006 - January 2007

    UI Art Lead on Tiberium: a cross-platform title that was developed on the Unreal 3 Engine for the Xbox 360 and PlayStation3 taking place in the Command and Conquer universe. Daily duties included working with design, engineering, and art, assisting with deadline and demo deliverables, designing, creating, and implementing all UI elements.

    Titles: TIBERIUM: X_BOX 360/PlayStation 3/PC (cancelled)

  • Art Director at SONY
    San Diego, United States of America
    January 2002 - January 2006

    Brand Art Director- for EverQuest. Included training the internal team on Next-Gen techniques/practices, internal and external art direction of contractors and studios, as well as directing and/or creating all key art (box art, iconic character re-conceptualization, magazine art, etc.)

    R&D Technical Art Director, PlayStation3/PC: Prototyped Next-Gen tech, created PlayStation3/PC demos for Sony Pictures and Sony Online Ent. Reported to the VP of SOE, handling presentations for all new IP’s. I was the liaison between new technology and production for teams throughout the company.

    • Federal Patent holder for Terrain Simulation Software created for the PlayStation3.

    • Worked on the E3 2005 demo: Sony Press Conference unveiling of the PlayStation3. Our team was reporting directly to Ken Kutaragi. (Then-President of Sony Computer Entertainment). We were one of the very first teams in North America to work on the PlayStation3.

    • Completed Terrain Simulation Demo for Mr. Kutaragi securing 43 PlayStation3 dev kits for the Seattle, Austin, and San Diego studios at a time when few dev teams in North America had them.

    PSP/PC: Worked with marketing, web, and production depts. providing illustrations, renders of new characters, concept art, and managed teams. Provided art direction to in-game cut scenes of Untold Legends: Brotherhood of the Blade.

    Titles (In part or in whole): FREE REALMS (PC), UNTOLD LEGENDS: The Warriors Code-PSP, UNTOLD LEGENDS: Brotherhood of the Blade-PSP, EVERQUEST II: Kingdom of Sky-PC, EVERQUEST II: Desert of Flames-PC, EVERQUEST II: PC, EVERQUEST: Lost Dungeons of Norrath-PC, EVERQUEST: Omens of War-PC, EVERQUEST: Platinum PC, EVERQUEST: Gates of Discord-PC, PLANETSIDE: Aftershock-PC

  • Senior Artist at Interplaay
    Irvine, United States of America
    January 1999 - January 2002

    Established benchmarks for characters, environments, and textures, and assisted in the optimization of the art production pathway. Responsibilities encompassed all aspects of art production except animation.

    Titles: FALLOUT: Brotherhood of Steel-PlayStation 2, RUN LIKE HELL: PlayStation 2, ICEWIND DALE: PC

  • Art Lead at EA PAcific/Westwood Studios
    Irvine, United States of America
    January 1999 - January 1999

    NOX: interviewed, hired, trained, and scheduled design and art dept., provided art and design direction, collaboratively worked on the conversion of art from 8bit to 32bit. Expanded from multiplayer-only game to single-player campaigns. Improved (with programming help) collision system and implemented pre-rendered backgrounds.

    Red Alert 2: Worked with the producer to interview and train core team, planning the early stages of production pathway of Red Alert 2, and provided art support to the early production of the game.

    Titles: NOX: PC, RED ALERT 2: PC