Carlson Gracie Jiu-Jitsu Logo

In 2015 I was enlisted by Jiu-Jitsu Master Allan Goes to help him update the Carlson Gracie brand for the gym that he runs. I was also tasked with preserving the iconic feel of the original bulldog logo while imparting more strength and balance. While the differences in the bulldogs at first look subtle compared to the original, once completed and anchored with text, the end result was well received and helped to strengthen the brand.